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Our Story

We started Figure 8 in 2005, out of our garage. In the past 15 years, we’ve grown to become one of America’s most established online boutiques for moms with a mom-base that extends world-wide. But we’ve stayed true to our small roots. Our human touch is the biggest difference we bring to the online marketplace. We, Stephanie and Ying, still personally try every product that enters our store. We don’t just know our products as buyers; we experience them as moms. Once our research is done, our buying ethos for Figure 8 is simple – we buy what we would feel good using on our own family. It should be conscious, sustainable and well-made.

Since 1980, our families became neighborhood friends in NJ right away and we have never looked back. We have enjoyed many birthdays, graduations and family functions together, but most of all we have enjoyed working together as buyers at Figure 8. We love bringing great products to our Figure 8 Families, ones that we would use for our own families.

We are really blessed that we have been able to stay open in spite of all that has been happening. We know what an uncertain time this is for pregnant and new moms, and we’re so glad we can continue to play our part in supporting moms through their journey.

Our team has been amazing. Everyone has made adjustments to keep things running smoothly and to keep everyone safe. We’ve staggered our hours at the office even into the weekend to maintain safe distancing. We are so thankful for our customers who have continued to shop with us, even from the other side of the world.

Thank you so much for being a part of our Figure 8 Family,

Ying; Mom-of-2 (15 and 11) & Stephanie; Mom-of-2 (9 and 6)