Boob Design 24/7 Soft Support Brief

The idea of Boob was born on a cold, windy day in the autumn of 1999. Mia Seipel, founder of Boob, was having coffee with her sister in a park in Stockholm. Watching her sister nurse her newborn baby son, her waist was bare to the icy, northern wind, she had an idea. Deciding that it should be every mother's right to be able to nurse in comfort and in style, she developed Boob Nursing- a Swedish patented innovation with an exceptionally beautiful fit.

Boob has won dedicated fans all over the world from the day it hit our store. After discovering Boob, moms return in their subsequent pregnancies for more of their wardrobe favorites. Made with such quality, Boob garments are made to be worn, washed and loved, over and over again.

Sustainability and wholesomeness are at the heart of Boob's identity. Their garments are 100% OEKO-TEX certified. This means you have the reassurance that they have been fully tested for harmful and illegal substances. How important is this when your nursing clothes are being worn closest to your skin and you're constantly snuggling baby up to feed?

Boob is also a GOTS-Certified (Global Organic Textile Standard) company. This means that all stages of production from cotton cultivation to finished product are monitored to meet stringent social and environmental standards.

When you purchase a Boob garment, you are also making a choice for social responsibility. All Boob product takes place in Europe, and Boob works closely with their producers to ensure a clean, safe and fair workplace for all.